Motorola will begin selling phones through brick and mortar stores in India, expanding beyond its exclusive partnership with e-tailer Flipkart, as a parent Lenovo starts local assembly of devices through installation contract manufacturer Flextronics near Chennai.
Chen Xudong, president of Lenovo Mobile Business Group and president of Motorola Mobility, said the company sees India as one of the most important markets worldwide and expand aggressively to boost the group's share in the smartphone business more Beyond 6% today.
"We want to expand in India and quickly. Locally made sense, as there are large volumes of here," Chen said TOI.The` government do in the tone of India and incentives for local production have accelerated the movement. TOI on July 29 was the first to report on plans for local manufacture of Lenovo and Motorola. The company intends to take advantage of their strategy dualbrand in India since launched devices under the insignia of Motorola and Lenovo. "While Motorola is positioning itself as an international brand and the premium, Lenovo will be the entrance and the mainstream." "Let's go offline (in stores brick and mortar) with smart phones from Motorola. The decision has been taken and has been discussed with Flipkart," said Chen. Motorola intends to travel in the distribution of Lenovo, which is currently sold through 10,000 multi-brand outlets. It will also be promoted through Motorola devices Chroma and large retailers such as Reliance Retail, though Chen declined to identify partners. "There will be more new partners. It sold over premium stores," he said.
Speaking about the partnership with Flextronics said in Sriperumbudur unit has already begun deploying two variants of the smartphone Moto E, while planning another device K3 4G -Lenovo note. The 40,000 square foot plant is the first to launch the two brands Lenovo and Motorola and has a capacity of six million units annually. Both Lenovo and Motorola have separate lines manufacturing facility, which will house 1,500 employees.
The company, however, said that a robust ecosystem of suppliers is to come in India. It is also studying issues related to infrastructure and logistics as costing out locally made devices. Asked whether the company intends to export the Indiamade devices, he said sales abroad will happen, but after some time.
Foxconn in talks to revive its Sriperumbudur plant
Ramalingam M Allirajan and Aparna TNN Chennai: The electronics manufacturing center of Sriperumbudur, which resembles Shenzhen in China during its heyday, but had been greatly affected by the closure of the Nokia plant, once the unit from the wall world's largest mobile phone is all set for a redux.
Taiwan-based Foxconn, maker of the world's largest smartphone contract or might be following Motorola, now owned manufacturer of personal computers and smartphones Chinese Lenovo, for restarting operations in Sriperumbudur.
Foxconn is in talks with the TN government to revive its plant in Sriperumbudur near here, said a senior official. Lenovo announced Tuesday that it has begun to do in Sriperumbudur smartphones through a contract manufacturer. Motorola had a telephone unit assembly and packaging near Sriperumbudur, which was closed by its then parent Google in December 2012 as part of its global program to reduce costs. Lenovo Motorola bought by Google in 2014. Lenovo announced that it has begun the deployment of 4G variant of the smartphone Moto E and also make note Lenovo device K3. Foxconn has started production of Sony Bravia LED units in another plant in Sriperumbudur.The plant has a capacity of 5 lakh units per year.
"We want to expand in India and quickly. Locally made sense, as there are large volumes of here," Chen said TOI.The` government do in the tone of India and incentives for local production have accelerated the movement. TOI on July 29 was the first to report on plans for local manufacture of Lenovo and Motorola. The company intends to take advantage of their strategy dualbrand in India since launched devices under the insignia of Motorola and Lenovo. "While Motorola is positioning itself as an international brand and the premium, Lenovo will be the entrance and the mainstream." "Let's go offline (in stores brick and mortar) with smart phones from Motorola. The decision has been taken and has been discussed with Flipkart," said Chen. Motorola intends to travel in the distribution of Lenovo, which is currently sold through 10,000 multi-brand outlets. It will also be promoted through Motorola devices Chroma and large retailers such as Reliance Retail, though Chen declined to identify partners. "There will be more new partners. It sold over premium stores," he said.
Speaking about the partnership with Flextronics said in Sriperumbudur unit has already begun deploying two variants of the smartphone Moto E, while planning another device K3 4G -Lenovo note. The 40,000 square foot plant is the first to launch the two brands Lenovo and Motorola and has a capacity of six million units annually. Both Lenovo and Motorola have separate lines manufacturing facility, which will house 1,500 employees.
The company, however, said that a robust ecosystem of suppliers is to come in India. It is also studying issues related to infrastructure and logistics as costing out locally made devices. Asked whether the company intends to export the Indiamade devices, he said sales abroad will happen, but after some time.
Foxconn in talks to revive its Sriperumbudur plant
Ramalingam M Allirajan and Aparna TNN Chennai: The electronics manufacturing center of Sriperumbudur, which resembles Shenzhen in China during its heyday, but had been greatly affected by the closure of the Nokia plant, once the unit from the wall world's largest mobile phone is all set for a redux.
Taiwan-based Foxconn, maker of the world's largest smartphone contract or might be following Motorola, now owned manufacturer of personal computers and smartphones Chinese Lenovo, for restarting operations in Sriperumbudur.
Foxconn is in talks with the TN government to revive its plant in Sriperumbudur near here, said a senior official. Lenovo announced Tuesday that it has begun to do in Sriperumbudur smartphones through a contract manufacturer. Motorola had a telephone unit assembly and packaging near Sriperumbudur, which was closed by its then parent Google in December 2012 as part of its global program to reduce costs. Lenovo Motorola bought by Google in 2014. Lenovo announced that it has begun the deployment of 4G variant of the smartphone Moto E and also make note Lenovo device K3. Foxconn has started production of Sony Bravia LED units in another plant in Sriperumbudur.The plant has a capacity of 5 lakh units per year.
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